Review and re-align your processes to develop strong marketing messaging that drives enrollment. Create strong core processes to retain members throughout their life cycle.

Learn the strategies to high quality engagement that results in better quality care at lower cost.

With the new administration pressing the reset button on federal, state health exchanges and individual markets, coupled with the advent of ever sophisticated AI, multiple messaging and social media channels, accelerating shifts to contactless and digital touchpoints, and a strong consumer pull towards higher level of engagement, health plans need to develop a new playbook to attract and retain members.

...
This program has been carefully designed to hit every element of a scalable and effective consumer engagement strategy for acquisition and retention.
Key Focus Case Studies Include:

    Optimizing AI and Data

  • Data acquisition at each critical touchpoint
  • Innovative outreach methods through feedback loops
  • Harness new solutions that members will use and love
  • Evaluating for engagement stickiness and relevance
  • Apply predictive analytics for targeted engagement

  • Going Beyond Telehealth

  • Telehealth to support virtual services
  • Real-time engagement
  • Automate customer interactions over social channels and media apps
  • Bridge online and offline experiences

  • Innovative Member Engagement

  • Creating an effective chain of digital touch points for the consumer journey
  • Making Engagement Sticky
  • Achieve online shopping convenience and gaming-type immersion to keep members engaged
  • Strategies to scale personalized engagement
  • Serving the consumer where they are
  • Deploy user-centered design that attract members and impart value
  • Adding desired ancillary benefits like Behavioral

  • Optimizing Multi-Channels Engagement

  • Effective Payer/Provider engagement so members have a better point-of-care experience including the pre-authorization process
  • Connecting live community engagement back to personalized direct-to-consumer touch points
  • Catching them as they fall: engaging and transitioning about to be retirees from one plan to your Medicare plan
  • Using multiple channels to support real time engagement

  • Marketing for Acquisition

  • Brand messaging that resonates
  • Align Marketing Messaging and customer service to member needs and expectations
  • Effective Customer Segmentation and Targeting Technologies and Strategies
  • Maximizing value perception for benefits
  • Key points in communicating your technology driven benefits and engagements when training brokers and navigators


2021 ALL-STAR SPEAKERS
Priority Health

Brian McLane

Senior Director, Market Intelligence and Digital Products
Health Alliance Plan

Steve Selinsky

Vice President, Product, Marketing and Community Outreach
Highmark Health

Alex P Kunz M.S. ACSM-EP

VITAL Business Development
Health Alliance Plan

Angel Ems-McLaren

Director, Commercial Product
Vantage Health Plan

Billy Justice

Director, Marketing & Sales
Maryland Health Benefit Exchange

Betsy Plunkett, MA, PMP

Director, Marketing & Web Strategies
Highmark Health

Kenneth Rayl

Manager of Qualitative Research
HealthMine

Kent Holdcroft

Executive Vice President of Growth
HealthMine

Melissa Smith

Executive Vice President, Consulting & Professional Services
HAP

Bridget Hollingsworth Stafford

Director, Marketing and Community Outreach
Washington Health Benefit Exchange

Michael Marchand, CHP

Chief Marketing Officer
Blue Cross and Blue Shield of Kansas

Michael Gerrish

Vice President, Marketing and Customer Experience, Chief Marketing and Experience Officer
Premera Blue Cross

Steven Carleton

Vice President of Customer Experience
First Choice

Ron Cornell

Director of Product Innovation
tuzag, Inc

Neal Sofian

CEO
HM Health Solutions

Jason Fonner

Director of Business Development
T-Base Communications

Jan Smith Reed

Director, US Healthcare
CarrotHealth

Kurt Waltenbaugh

CEO
HealthCrowd

Annemieke Umberg

Director of Member Engagement
mPulse Mobile

Allison Gage

Chief Engagement Officer
Joint Academy

Kyle Hocking

Director of Marketing
Joint Academy

Kelly Gentile

Director of Client Success
Wellframe

Erin Clark

Member Marketing Manager
mPulse Mobile

Paul Feiner

Senior Director, Engagement Strategy
Platinum Sponsors
  • Strategic Solutions Network (SSN), based in Boca Raton, FL, is the parent company of the Medicare Risk Adjustment & Revenue Management Management, Plus Quality and Star Ratings and a series of related conferences.
  • Strategic Solutions Network (SSN), based in Boca Raton, FL, is the parent company of the Medicare Risk Adjustment & Revenue Management Management, Plus Quality and Star Ratings and a series of related conferences.
Gold Sponsor
  • Strategic Solutions Network (SSN), based in Boca Raton, FL, is the parent company of the Medicare Risk Adjustment & Revenue Management Management, Plus Quality and Star Ratings and a series of related conferences.
  • Strategic Solutions Network (SSN), based in Boca Raton, FL, is the parent company of the Medicare Risk Adjustment & Revenue Management Management, Plus Quality and Star Ratings and a series of related conferences.
  • Strategic Solutions Network (SSN), based in Boca Raton, FL, is the parent company of the Medicare Risk Adjustment & Revenue Management Management, Plus Quality and Star Ratings and a series of related conferences.
  • Strategic Solutions Network (SSN), based in Boca Raton, FL, is the parent company of the Medicare Risk Adjustment & Revenue Management Management, Plus Quality and Star Ratings and a series of related conferences.
SILVER Sponsor
  • Strategic Solutions Network (SSN), based in Boca Raton, FL, is the parent company of the Medicare Risk Adjustment & Revenue Management Management, Plus Quality and Star Ratings and a series of related conferences.
  • Strategic Solutions Network (SSN), based in Boca Raton, FL, is the parent company of the Medicare Risk Adjustment & Revenue Management Management, Plus Quality and Star Ratings and a series of related conferences.
  • Strategic Solutions Network (SSN), based in Boca Raton, FL, is the parent company of the Medicare Risk Adjustment & Revenue Management Management, Plus Quality and Star Ratings and a series of related conferences.
BRONZE Sponsor
  • Strategic Solutions Network (SSN), based in Boca Raton, FL, is the parent company of the Medicare Risk Adjustment & Revenue Management Management, Plus Quality and Star Ratings and a series of related conferences.
  • Strategic Solutions Network (SSN), based in Boca Raton, FL, is the parent company of the Medicare Risk Adjustment & Revenue Management Management, Plus Quality and Star Ratings and a series of related conferences.
Supporting Organizations
  • Strategic Solutions Network (SSN), based in Boca Raton, FL, is the parent company of the Medicare Risk Adjustment & Revenue Management Management, Plus Quality and Star Ratings and a series of related conferences.